Nick Blake / SimpleReport
2022 - 2025
Challenge
COVID-19 urgency declined, and SimpleReport’s usage dropped. We needed to evolve the CDC-sponsored tool into a multi-disease reporting system for organizations.
Role
As a senior product designer, I collaborated with one designer, two PMs, one researcher, and ten software engineers. I led end-to-end design of system improvements to support scale, including a design system that enabled faster feature development.
Impact
- 20% increase in tests reported (30K/month)
- 42% decrease in onboarding duration
[ View Case Study
Bulk onboarding
Admin users at large organizations can add multiple patients and their information to the system at once.
Support non-technical users
Clear documentation helps staff format files correctly, and in-app error messaging guides them to fix issues quickly.
Expanded testing workflows
Added support for STD testing, starting with HIV, so organizations could continue using SimpleReport beyond respiratory illnesses.
Assign tests
Gave admins control over which testing devices and conditions staff could use, ensuring compliance with CDC policy and organizational rules.
Design System
Partnered with engineering to build a design system that standardized components across SimpleReport. This accelerated feature delivery and ensured consistency as the platform expanded to support multiple conditions.
[ View Design System
Selected Work:
Web app for U.S. Refugee and Asylum
2020
Utilization dashboard
2021 - 2022
Social music app
2021
Collection of side projects
2022 - present
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