Nick Blake / CDC SimpleReport
ProductSimpleReport is a CDC-sponsored platform that streamlines the process of reporting viral disease results to public health departments for organizations and test sites.
ProblemInitially created for reporting at COVID-19 test sites, SimpleReport began losing relevance as pandemic urgency faded and usage declined.
OpportunityWe set out to evolve SimpleReport into a scalable multi-disease reporting platform that could meet the needs of large organizations like schools and care homes.
OutcomesWe drove a 14% increase in adoption and a 20% increase in tests reported, reaching over 30,000 submissions per month.
Role As a Product Designer, I designed features end-to-end for a new user segment, with a focus on improving onboarding and strengthening the design system to support long-term growth.
Case Study
Bulk onboarding
Admin users at large organizations can add multiple patients and their information to the system at once.
Support non-technical users
Clear documentation helps staff format files correctly, and in-app error messaging guides them to fix issues quickly.
Expanded testing workflows
Added support for STD testing, starting with HIV, so organizations could continue using SimpleReport beyond respiratory illnesses.
Assign tests
Gave admins control over which testing devices and conditions staff could use, ensuring compliance with CDC policy and organizational rules.
Selected Work:
Web app for U.S. Refugee and Asylum
2020
Utilization dashboard
2021 - 2022
Social music app
2021
Collection of side projects
2022 - present
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